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| Bachelor of Science |
| Marketing Management |
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A great program for marketing and sales professionals. WGU's online marketing degree gives you a wide range of marketing expertise encompassing strategic marketing, product management, promotion, pricing, distribution, sales, and other essential marketing areas. The program prepares you for multiple career options in marketing, promotion, and sales management.
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A Program Overview
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The online marketing degree program consists of ten domains of study, development of a comprehensive portfolio, and completion of a capstone project.
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| The domains of study are: |
Upper-Division Domains:
Marketing Management
Marketing Principles and Business Communications
Organizational Behavior and Management Principles
Upper-Division Collegiate Reasoning and Problem-Solving Skills
Lower-Division Domains:
Accounting/Finance and Information Technology
Business Law and Ethics
Economics, Global and Quantitative Analysis for Business
Quantitative Literacy Skills
Language and Communication Skills
General Education Distribution
View detailed information about these domains.
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Tuition That's Affordable
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WGU is a non-profit university with affordable tuition. Tuition for this degree is just
$2,890 per 6-month term or just $5,780 per year. This is
less than HALF what other reputable online universities typically charge. (Other schools
charge as much as $300-400 per credit, which can ultimately cost over $30,000 for a 4-year
degree.)
Click here for details about tuition.
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Time Required to Complete the Program
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Most students who already have an Associate of Arts or its equivalent can complete their
degree in 2 to 2 1/2 years. Students with little or no prior college experience can
complete their degree in 4 to 5 years. Talk to an Enrollment Counselor to explore your personal situation.
Time to Completion frequently asked questions.
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Basic Admission Requirements
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Applicants must possess a high school diploma or its equivalent. Applicants will be required to take an online admission test that helps determine the likelihood of success in a WGU online business degree program. More info about Admissions.
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Other Online Business Degree Programs at WGU:
B.S. in Business Management - Set your sights on a management career with an online business management degree
that will give you the credentials to get doors opened.
B.S. in Business - Information Technology Management - Prepare for a career in IT project management with this online
technology management degree.
B.S. in Business - HR Management - Plan for a career as an HR manager or personnel director. Plus you'll work toward
your SHRM-PHR Certification as part of WGU's HR degree online.
B.S. Finance - Prepare for the challenges and rewards of a career in finance or planning with this online finance degree.
B.S. in Accounting - Learn both broad business skills and specialized knowledge in financial accounting, reporting, operations, and other critical areas in this online accounting degree.
Commonly Searched Phrases: online marketing degree, online business degree, marketing degree, business degree, business degree program, bachelor of science in marketing.
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| Click a question, see the answer below. |
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Click on a question above. See the answer here.
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"Competency-based…"
"One of the things that interested me the most about the program was the idea of the degree being competency-based. I had been working in the area of education technology for some time. I was excited to find a program that didn't require me to sit through classes in areas where I had already gained experience and knowledge."
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| —Karren Perry, WGU graduate student |
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"Opportunities I needed…"
"Working full-tme both inside and outside the home, having two small children and other external responsibilities, I didn't know how I could physically or emotionally return to college. WGU provided the opportunities I needed to succeed."
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| —Anjeanette Armstrong, WGU graduate, HR trainer |
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"Broadly accepted…"
WGU is riding the wave of an evolution in technology. The notion of competency-based education is becoming broadly accepted because competency-based promotions are the basis for advancement in our industry."
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| —Eric Benhamou, CEO of Palm Inc. |
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more testimonials > |
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