Students who study communications are on the path to a degree that opens doors to a plethora of career opportunities. While the term can sound general, “communications” refers to the detailed study of how people share information. 

This broad discipline encompasses everything from the words we speak to the facial expressions we make and the technology we use to convey messages. Subfields of communications studies include interpersonal communication, intercultural communication, and professional communication. A degree in communications is versatile, equipping students with collaboration, presentation, and leadership skills that are valued in any industry.

What Will Earning a Communications Degree Teach Me?

A communications degree offers a versatile education that can open doors to many career paths. Here's what you can expect to learn:

• Effective communication skills: The core of any communications program is learning how to convey information clearly and persuasively. You'll study verbal and nonverbal communication, public speaking, and interpersonal communication.
• Media literacy: Understanding traditional, digital, and social media is crucial in today’s world. You'll learn to analyze, interpret, and create media content, helping you become critical of the information you consume and skilled at producing engaging content.
• Public relations: A major component of communications, public relations (PR) teaches you how to manage an organization’s image. You'll learn about crisis management, media relations, and how to craft compelling press releases.
• Writing proficiency: From script writing to journalism, a communications degree emphasizes strong writing skills. You'll master various styles, including creative writing, technical writing, and digital content creation.
• Research skills: A significant portion of your studies will focus on research methodologies. You'll learn how to conduct surveys, interpret data, and apply findings to real-world scenarios.
• Digital communication: In the digital age, understanding online communication is essential. You’ll explore social media strategies, digital marketing, and the impact of emerging technologies on communication.
• Cultural awareness: Communications courses often include studies on cultural impacts and global communication. This helps you understand and respect diverse perspectives, which is valuable in any field.
• Strategic thinking: You'll develop the ability to think strategically about communication plans and campaigns. This involves planning, implementing, and evaluating communication strategies to achieve specific goals.
• Ethical considerations: Ethics in communication is a key focus. You'll discuss and debate ethical dilemmas, learning to handle sensitive information responsibly and maintain integrity in your work.
• Team collaboration: Many projects will require teamwork, teaching you how to collaborate effectively with others. This skill is transferable to any profession and enhances your ability to work in diverse environments.

What Jobs Can I Get with a Communications Degree?

One of the most appealing aspects of a communications degree is its versatility. Here are ten career paths you might consider:

1. Public Relations Specialist

A public relations (PR) specialist manages the public image of organizations and individuals. They craft press releases, handle media inquiries, and develop communication strategies to maintain a positive public perception.

2. Marketing Coordinator

Marketing coordinators assist in planning and executing marketing campaigns. They are involved in market research, content creation, and analyzing the effectiveness of marketing strategies.

3. Social Media Manager

Social media managers create and manage content across social media platforms to enhance brand presence. They engage with followers, monitor trends, and analyze metrics to improve engagement.

4. Journalist

Journalists research, write, and report news stories for newspapers, magazines, television, or online platforms. They conduct interviews, investigate stories, and present information to the public.

5. Corporate Communications Manager

Corporate communications managers oversee internal and external communications throughout a company. They develop communication strategies, manage corporate messaging, and coordinate with various departments.

6. Copywriter

Copywriters create persuasive and engaging content for advertising and marketing materials, including ads, web pages, brochures, emails, and social media posts.

7. Event Planner

Event planners organize and coordinate events such as conferences, weddings, and corporate functions. They handle logistics, manage budgets, and ensure events run smoothly.

8. Human Resources Specialist

Human resources (HR) specialists help control a business’s recruitment, employee relations, and organizational development. They communicate company policies, conduct interviews, and manage employee records.

9. Broadcast Producer

Broadcast producers manage the production of television and radio programs. They oversee the creative and technical aspects, coordinate with talent, and ensure that the final product meets broadcasting standards.

10. Content Strategist

Content strategists develop and manage content plans to support an organization’s marketing objectives. They conduct content audits, create editorial calendars, and ensure content aligns with brand voice and goals.

Major in Communications

Choosing to major in communications opens the door to a diverse array of career opportunities and personal growth. In our increasingly interconnected world, effective communication is a vital skill that is highly sought after in nearly every industry. By majoring in communications, you gain a solid foundation in understanding how messages are crafted, delivered, and received across various mediums.

WGU’s curriculum is competency based and designed to provide practical, real-world skills that are immediately applicable in the workplace. Our focus on flexibility means you can balance your studies with work and other commitments, making a WGU degree an ideal choice for working professionals seeking career advancement. Plus, you can begin your degree on the first of any month, without having to wait for a new semester to start. Learn more today!