Chief Storyteller Career

RESPONSIBILITIES

What Does a Chief Storyteller Do?

Designing and managing engaging pieces of content, strategic campaigns, and creative initiatives, a chief storyteller works to capture and share a company's mission and values in compelling ways, both internally and externally.

With their creative flair and marketing savvy, chief storytellers spend their days:

• Understanding and translating the vision and goals of leadership for brands into more accessible messaging. 
• Cultivating and crafting internal and employee culture through engagement and participation in brand stories. 
  
• Creating collaborative dialogues across key departments and functional groups within an organization. 
  
• Training leadership and teams on the essential narratives and stories driven by a brand or organization. 
  
• Finding and creating content assets in multiple formats to tell stories across platforms (social media, case studies, keynote speeches, etc.) 
  
• Overseeing the consistency of voice, tone, and narrative messaging across brand channels. 
  
• Tailoring messaging and narratives for segmented audiences to achieve strategic goals. 
  
• Optimizing stories and assets to boost engagement metrics like clicks, shares, traffic, views, purchases, etc. 
  
• Determining audience needs using research, data, articles, videos, white papers, etc.
  
• Testing stories with internal and external audiences through qualitative testing and focus groups.
  
• Reporting to leadership and C-suite executives on the impact and results of storytelling initiatives.