Copywriter Career

RESPONSIBILITIES

What Does a Copywriter Do?

Copywriters do more than just write. Depending on the size of the business or organization, their daily responsibilities can vary. In general, most copywriters spend their time:

• Asking good questions to obtain key information: Copywriters need to be excellent information seekers, capable of sifting through many sources to arrive at key information. For example, when given the task of writing an interview article, a copywriter might read through numerous articles on the interviewee and follow up with their own questions in order to determine which information provides the best support for their assignment.
• Researching competitors: Many copywriters are tasked with writing competitive copy, often determined by search engine optimization (SEO). It’s important to be able to research competitors and understand their areas of success and growth to develop the best copy for a particular market. 
  
• Choosing the appropriate copywriting framework: Copywriting frameworks (also known as formulas) are methods for creating copy quickly and efficiently. For instance, one well-known copywriting framework is AIDA, which stands for attention, interest, desire, and action. Using this model helps a copywriter develop copy that is not only compelling but mindful of the marketing sales funnel. 
  
• Planning out each section of copy: Great ideas mean nothing without strong organization and planning. A copywriter must consider the best organization, from titles to sections to bulleted lists, for their copy to be easily read and understood by consumers. 
  
• Writing clear, compelling copy for various mediums (e.g., ads, blog posts, newsletters): It’s imperative that a copywriter has a strong writing foundation and understanding of grammar, editing, and revision. In addition, copywriters need to be able to write short- and long-form copy and transition between both with ease. 
  
• Receiving feedback from stakeholders: Since copywriters are communicating with a company’s customer base, it’s important to receive feedback from executives and stakeholders. For example, a stakeholder might provide feedback that a particular product isn’t communicating with their target audience as they hoped, and copywriters need to be able to adapt their writing strategies to improve and correct this challenge. 
  
• Collaborating with editors to refine their copy: Writing is often a collaborative creative process, and copywriters need to be able to consider and incorporate the feedback or changes given by editors. Refining your writing through editing is an important part of ensuring that the copy remains focused and clear.