About the
AMA Chapter
The AMA (American Marketing Association) WGU Collegiate Student Chapter is a perfect opportunity for students. The Chapter provides leadership and networking opportunities, educational webinars, and other opportunities. The Chapter is student led and focuses on topics which are of interest to a wide variety of participants.
To join the AMA WGU Collegiate Chapter, complete the form below. After you have submitted the form, you will receive an email from the Chapter with further instructions about joining AMA National and participating in the events and benefits of the AMA WGU Chapter.
If you are an AMA member and are interested in applying for chapter leadership positions, visit here.
Membership
Join WGU’s Largest Community of Marketing Professionals
AMA members receive exclusive access to the national AMA website, free webinars, discounted training programs, and the most extensive marketing-centered network.
Membership Perks
- Get the most out of your WGU Experience by connecting with other students and the faculty outside of the virtual classroom.
- Network with peers and other marketing professionals.
- Participate in events and activities to build your resume.
- Access to an abundance of AMA Resources such as industry trend reports, live and virtual events, and more!
Chapter Leader Perks*
- One year of AMA Membership. Already a member? The one-year membership will add onto the length of your existing membership.
- Strengthen your resume by showing your leadership skills as an undergraduate student-leader.
- Connect more closely with industry experts, speakers, and influencers.
- Give back to other students through leading, promoting, and growing the AMA WGU Chapter.
- Click here to view the Student Leadership job descriptions.
*Student leadership positions must be held by undergraduate students
- Building Your Social Media Playbook
Thursday, January 16th at 4pm PT/5pm MT/6pm CT/7pm ET- Industry professionals will lead a session on creating an integrated marketing communications strategy using social media. Register here to attend!
- Jingle Mingle AMA Networking Event!
Wednesday, December 11th at 4pm PT/5pm MT/6pm CT/7pm ET- Join AMA WGU for a fun holiday networking event where you can meet other members! Register here to attend!
WGU’s AMA Vision/Goals
Revere the Marketer: We want to empower the individual marketer to achieve their goals.
Know the Marketer: We want to be a part of the lives of individual marketers.
Think Ahead for the Marketer: We want to help marketers uncover what’s next and stay on the cutting edge of their industry.
Become Stronger Together: We want individual marketers to discover the AMA’s community of like-minded individuals to share knowledge and expertise.
Bound by Common Values: We want to share the essential community values throughout the lives of individual marketers—from college through retirement.
Committed to Diversity, Equity and Inclusion: As the essential community of marketers, it is incumbent upon the AMA to do our part.
Together, we will unite our one AMA community and the marketing industry at large to intentionally create a more diverse, equitable and inclusive environment for all by starting with the BIPOC community.
Not a member of AMA? Join here!
Executive Board & Advisors
Ashley Flynn, Primary Faculty Advisor
Ashley Flynn earned her BA in Marketing from Florida Atlantic University and MBA with a focus on Marketing at Nova Southeastern University. She was one of the founding members for her AMA chapter when she was pursing her undergraduate program and held various student positions in the chapter as well as attend the AMA International Collegiate Conference. She is an experienced educator teaching online marketing classes and has a wealth of professional marketing and advertising experience with a focus on digital marketing from both a B2B and B2C standpoint. Ashley's experience includes working for national TV shows, e-commerce businesses as well a non-profit organization. She has always demonstrated a passion for marketing and higher education and loves nothing more than being able to share her passion with others. Ashley loves being part of WGU as a Senior Program Mentor and helping both undergraduate and graduate students follow their passion for marketing!
Lauren Bellflower, Faculty Advisor for Advertising and Promotions
Dr. Lauren Bellflower (she/her) holds a PhD in Business with a Marketing concentration from University of the Cumberlands, a Masters of Science in Marketing and Communications, and a Bachelors of Business Administration from Franklin University. Her dissertation focuses on how to teach for the future of the marketing discipline. She is additionally pursuing a Masters of Education in Education Technology and Instructional design from WGU. She has served as an Instructor for WGU since April 2022 and has been teaching adult learners since 2019. She is a first-generation college graduate and is passionate about getting students excited for marketing in a way that connects the coursework to their own lives. She has worked in a variety of marketing positions including roles with a financial firm, corporate real estate, and with a marketing agency. She also has a history of community building within various roles with her sorority, Delta Zeta, as well as creating and running the Music City Young Professionals. She has been an AMA member since 2014. She served as Vice President of membership during her time at Franklin University. Currently, she is a local member of the Nashville chapter. Lauren values her experience and connections she has made through AMA and hopes students will do the same.
Rachel Hayes, Faculty Advisor for Programming and Events
Rachel is a Program Mentor in the School of Business and specializes in supporting undergraduate and graduate students in Marketing. She received her Master degree in Communication with an Emphasis in Education, as well as an undergrad in Applied Management at Grand Canyon University. She has over 10 years of experience working in higher education and has served in various director roles while overseeing student events, community engagement, and volunteer opportunities. Outside of WGU, Rachel has experience managing pro sporting events, community outreach, and assists in coordinating annual non-profit activities. She is passionate about growth, innovation, and development while finding fun and creative networking opportunities to connect with others. Mentoring at WGU has been a career highlight as she always enjoys helping others and meeting new people. She is excited to collaborate with AMA and helping others thrive in the marketing industry.
To contact the faculty advisors, please email ama@wgu.edu.
Student Leadership Team
Malcolm B. Robertson, President
Malcolm B. Robertson is currently earning his Bachelor of Science Business Administration in Marketing at Western Governors University. He is also a full-time active-duty service member and serves in the U.S. Army as an Army Recruiter in the Hartford Army Recruiting Company. His role as a Station Commander, managing an office of 3 recruiters, affords him ample opportunities to gain firsthand experience with different marketing practices. He is the owner of the company Heimdall Images LLC, which he started in June 2022. Operating a small business taught Malcolm how important and valuable marketing is. It ultimately was the inspiration for him to begin his marketing program at WGU. He is a member of the national American Marketing Association of the WGU Student Chapter, the Connecticut Chapter, and the New York Chapter. Malcolm truly enjoys learning and applying everything marketing at every opportunity that he has. He keeps up with the evolution of marketing and is learning how to incorporate AI software in his marketing efforts. He embraces his role as Chapter President and looks forward to the development that student leaders and faculty members will contribute to the AMA WGU Chapter.
Christopher Powe, President Elect
Christopher entered the dynamic world of hospitality in 2016 as a sales coordinator, quickly demonstrating his leadership acumen by rising to the position of General Manager within two years. His career trajectory continued its upward climb as he took on the role of Director of Sales and Marketing with PEG Hospitality, where he generated over a million dollars in revenue and secured partnerships with multiple Fortune 500 companies.
Seeking to broaden his skill set, Christopher transitioned into revenue management with EMA Hospitality in late 2022. In this capacity, he has successfully overseen the revenue optimization and marketing strategy for a diverse 12-property portfolio, serving both B2B and B2C clients.
In addition to his hospitality expertise, Christopher recently founded Ignite Commercial Marketing, a venture aimed at providing digital marketing solutions to small businesses. A dedicated lifelong learner, Christopher is currently pursuing a Bachelor of Science Business Administration in Marketing at Western Governors University, further enhancing his business and marketing knowledge.
Maxine Ulmer, VP of Programming and Events
Max is a Utah native who found her place in Ogden after many years of searching for home. Max has an amazing partner of 11 years and 3 dogs who are her world. She is pursuing her degree at WGU in Bachelor of Science Business Administration in Marketing and works in audio advertising sales for a wonderful company. Max’s dream is to one day have her own marketing firm focused on helping small, locally owned businesses grow!
Stacey Flores, VP of Advertising and Promotions
Stacey Flores is a first-generation university student! She is passionate about all things marketing, especially content marketing. She currently has 2 years of experience in B2B marketing. She manages direct mail campaigns, creates engaging social media posts, manages CRM's (Glasshive & Go High Level), creates PR campaigns, and more. When she is not in front of a computer working, she loves going to concerts and spending quality time with my family and friends!
Scholarships and Awards
American Marketing Association Foundation (AMAF) scholarships are for marketing students who are leaders on campus and in the classroom. We believe in empowering the next generation of marketers who will make an impact for good and help make our industry more diverse.
2024 AMA Foundation Collegiate Scholarship Application: As the philanthropic arm of the AMA, the American Marketing Association Foundation (AMAF) seeks to elevate marketing visionaries, empower future generations, inspire a more diverse industry and ensure marketing research impacts public good. Learn more.
Competitions: Coming Soon!
Resources
Got questions? Email us! We'd love to hear from you.
